Brand — PEP

01 · The mark

Drawn from the form, not around it.

Taken from the side profile of Form 16: platform Ø 3.0 mm, rim 10.1 mm, height 6.7 mm. The flare follows r(z) = 1.5 + 3.55 · (z / h)^2.8 — one concave curve, a softly domed rim, a flat seat.

MARK
proportion rim : seat : height = 10.1 : 3.0 : 6.7
minimum size 16 px · 5 mm
clear space ½ mark height on every side
never stretched, outlined, rotated or recoloured outside the palette

Mark · on inkSVG

Mark · on porcelainSVG

Mark · on blushPNG

02 · Wordmark & lockup

P E P, spaced like the posters.

Century Gothic, regular, tracked at 0.42 em — the same letters that close every poster. Set as outlines, so it looks the same everywhere.

WordmarkSVG

Lockup · lightSVG

Lockup · darkSVG

03 · Colour

Dark rooms, porcelain, and one soft blush.

Ink and porcelain carry everything. PEP Blush — the colour of the forms on screen — is the only accent, used sparingly.

Ink#08080A · RGB 8 8 10

Porcelain#F2EFE9 · RGB 242 239 233

PEP Blush#F6D9D4 · RGB 246 217 212

Graphite#111114 · surfaces

Fog#C9CCD1 · light scenes

04 · Type

Three voices, one hierarchy.

Wordmark · Century Gothic / Jost 200PEP

Headlines · Inter 600, −4 %Every rim is a real tooth.

Text · Inter 400A healing abutment shaped like the tooth it replaces, seated on an untouched connection.

Measures · IBM Plex MonoL 10.13 · W 9.08 · H 6.68 · Ø 3.05 mm

05 · Imagery

One object. One light. Nothing else.

Every image is a render with a single PEP as the hero, generous empty space and one decisive light. No hands, no clinics, no clutter — the form does the talking.